July 8, 2013
The Gopher wrestling team's NCAA Wrestling promo video has an opportunity to win an award. In collaboration with Elite Level Sports Marketing (ELSM), the National Wrestling Coaches Association (NWCA) has announced the eight finalists in the Best of Brand "Highlight Reel" category for programs which created wrestling related videos to highlight aspects of their team's season and to build their brand in a unique manner.
This award program initiative between the NWCA and ELSM will honor wrestling programs for their investment in marketing and continue to inspire coaches to engage in branding initiatives to strengthen support for their programs.
The criteria for determining the Highlight Reel award winner will feature two key elements: a panel of judges assessing annual performance (70 percent) and an online voting competition (30 percent).
The Highlight Reel category voting will feature a "Battle Round" bracket challenge format. Teams will be paired based on their seeding and will battle head-to-head each day to advance in the competition, with the Gophers facing Duke in the quarterfinals. Each round of voting will be open for one day from 7:00am to 7:00pm CT, and the program must win that day's vote to advance to the next round. Access to the match-up polls will be available on the NWCA site: www.nwcaonline.com/nwcawebsite/best-of-brand-battle-roundswww.nwcaonline.com.
- Day 1: Quarterfinals Wednesday, July 10
- Day 2: Semifinals Thursday, July 11
- Day 3: Finals Friday, July 12
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