2014-15 Gopher Sports Marketing Internships

PROMOTIONS DIRECTOR INTERNSHIP

Position Description

  • Assist the directors of sports marketing in their duties
  • Assist with office responsibilities
  • Assigned to University of Minnesota Intercollegiate Athletic sports
    • Baseball, Basketball, Cross Country, Football, Golf, Gymnastics, Hockey, Rowing, Soccer, Softball, Swimming & Diving, Tennis, Track & Field, Volleyball, Wrestling
  • Plan and implement the promotions and game day activities for assigned sports
  • Develop a promotional plan for assigned sports:
    • Coordinate with Event and Facilities Management prior to and during events to ensure proper set up for promotional activities and game day events
    • Manage video board operators, camera crew, cheer squad, pep band, music coordinators, public address announcers, and other marketing interns to direct the flow of the game and timeout/intermission promotions
    • Write formats for event with timing for band, cheer, promotions, interns, video board operations, and music operators
    • Supervise team of promotions assistants and game day interns at each event
    • Write scripts for public announcer for each event—highlighting sponsors and describing promotional activities
    • Fulfill the sponsorship elements such as logo exposure, PA announcements, promotions, and events
    • Improve the atmosphere of each event through the use of games, give-aways, contests, trivia and music, etc
    • Oversee design and placement of advertising for events
    • Promote athletic events and communicate promotions within the residence halls, Greek system, Minnesota student body, and community groups
    • Coordinate hospitality for assigned sports
    • Complete necessary end of game and end of year reports

Requirements

  • Must hold a minimum of 20 office hours per week and attend one weekly staff meeting
  • Responsible for attending home games for assigned sports (including afternoon, night and weekend games)
  • Preference given to current GSM interns

PROMOTIONS MANAGER INTERNSHIP

Position Description

  • Assist the directors of sports marketing
  • Assist with office responsibilities
  • Assigned to University of Minnesota Intercollegiate Athletic sports
    • Baseball, Basketball, Cross Country, Football, Golf, Gymnastics, Hockey, Rowing, Soccer, Softball, Swimming & Diving, Tennis, Track & Field, Volleyball, Wrestling
  • Plan and implement the promotions and game day activities for assigned sports
  • Develop a promotional plan for assigned sports:
    • Organize special events related to assigned sport (high school day, community days, senior nights, pack the pool)
    • Supervise team of promotions assistants and game day interns at each event
    • Write scripts for public announcer for each event—highlighting sponsors and describing promotional activities
    • Fulfill the sponsorship elements such as logo exposure, PA announcements, promotions, and events
    • Improve the atmosphere of each event through the use of games, give-aways, contests, trivia and music, etc
    • Oversee design and placement of advertising for events
    • Promote athletic events and communicate promotions within the residence halls, Greek system, Minnesota student body, and community group
    • Coordinate hospitality for assigned sports
    • Complete necessary end of game and end of year reports

Requirements

  • Must hold a minimum of 12 office hours per week and attend one weekly staff meeting
  • Responsible for attending home games for assigned sports (including afternoon, night and weekend games)
  • Required to work a minimum of 5 events over the course of the internship
  • Preference given to current GSM interns

PROMOTIONS ASSISTANT INTERNSHIP

Position Description

  • Assist promotion directors and promotions managers of sports marketing
  • Assist with office responsibilities
  • Assigned to University of Minnesota Intercollegiate Athletic sports
    • Baseball, Basketball, Cross Country, Football, Golf, Gymnastics, Hockey, Rowing, Soccer, Softball, Tennis, Track & Field, Volleyball, Wrestling
  • Assist Promotions Manager on the promotions plan, advertising and game day atmosphere
    • Assist with any sponsor involvement prior to and during events
    • Supervise game day interns at each event
    • Gather game day promotions materials
    • Organize featured group days (High School Day, Youth Day, FCA Night, Boys and Girls Club)

Requirements

  • Must hold a minimum of 9 office hours a week
  • Responsible for attending home games for assigned sports (including afternoon, night and weekend games)
  • Required to work a minimum of 8 events over the course of the internship

HR/STUDENT NIGHT INTERN

Position Description

  • Responsible for internship program
  • Liaison between game day interns and Marketing Assistant Directors
  • Schedule staff for home games and non-sporting events
  • Plan Professional Development Workshops (Resume and Job Interviewing)
  • Plan fun events for interns: Holiday Intern Party, Flag Football, Ice Skating, and more
  • Create evaluation forms for Marketing Directors to evaluate interns
  • Update job descriptions
  • Good organizational skills, communication skills, and attention to detail
  • Preferred major: Human Resources or related field
  • Team with Promotions Directors, Managers, and Assistants on the promotions plan, advertising and game day atmosphere for a variety of sports
  • Assist with any sponsor involvement prior to and during events
  • Collaborate with Promotion Managers to prepare, plan, and execute student night for each sport.

Requirements

  • Must hold a minimum of 10 office hours a week
  • Required to work a minimum of 10 events over the course of the internship
  • Required to begin two-week training program in May

GAME DAY INTERNSHIP

Position description

  • Assist Gopher Sports Marketing staff with duties
  • Implement in-game promotions during Gopher Sporting events
    • Assist with game day duties such as working with national anthem singers and half-time performers
    • Coordinate distribution of fan giveaways
    • Work with the pep band, spirit squad, and Goldy
    • Assist with any sponsor involvement at events
    • Ensure proper set up of all banners, tables, and signage at events

Requirements

  • Required to work a minimum of 20 events over the course of the internship

SWIMMING/KIDS CLUB INTERN

Position description

  • Assist all Gopher Sports Marketing Staff in their duties
  • Responsible for special project
    • Goldys Kids Club, Student Outreach, Internship Program, and Social Media
  • Team with Promotions Directors, Managers, and Assistants on the promotions plan, advertising and game day atmosphere for a variety of sports
  • Assist with any sponsor involvement prior to and during events
  • Collaborate with fellow interns to realize overall goals of the marketing department
  • Direct communication with Goldy Kids Club members, answering questions and solving customer related problems
  • Increase Kids Club membership through direct marketing
  • Ensure the success and high attendance of kids Club events

Requirements

  • Must hold a minimum of 10 office hours a week
  • Required to work a minimum of 10 events over the course of the internship

Qualifications   Benefits
  • Good organizational skills
  • Ability to prioritize tasks
  • Team player
  • Excellent public relations, oral, and written communication skills
  • Proficient with Microsoft Word, Excel, Power Point, InDesign
  • Flexible schedule, including weekend availability
  • Interest and passion for athletics
 
  • Experience at a Big Ten University Athletic department
  • Interaction with coaches and student-athletes
  • Attend various social functions
  • Opportunity for interaction with department sponsors and supporters
  • Apparel provided for game days
  • Class credit available
  • Complementary student season ticket to one University of Minnesota sport

Job Descriptions
2014-15 Marketing Internships Get Acrobat Reader

Application

Send resume, cover letter, and references to:

Sports Marketing Department
159 Mariucci Arena
Minneapolis, MN 55455
F: (612) 626-8379
E: gsm@umn.edu
www.gophersports.com

Applications are due on Friday, April 25. Interviews will begin on Wednesday, May 1.

For more information, please contact Moriah Greenblat at gree1519@umn.edu.

 


Latest News

10/1/2014 - General ReleaseNew Ski-U-Mah Magazine Now Available
9/27/2014 - FootballGophers Claim Little Brown Jug
10/1/2014 - W. VolleyballGophers Fall in Three to No. 16 Illinois
10/1/2014 - General ReleaseLynn, Murgic Receive Gopher Monthly Award
10/1/2014 - W. Ice HockeyNo. 1 Gophers to Open Season at Home
10/1/2014 - W. Cross CountrySDSU, UW-Eau Claire Meets Up Next for Gophers
10/01/2014 - W. VolleyballGame Day Blog: Gophers vs. Illinois
09/30/2014 - W. VolleyballGophers Travel to No. 16 Illinois
09/27/2014 - General ReleaseTickets Available for Northwestern Game
09/30/2014 - W. RowingHodnett Prepares for Final Season
09/29/2014 - W. SoccerPafko Named B1G Defensive POW