Gopher Sports Marketing

The Marketing Department at the University of Minnesota oversees the marketing and promotions of the 25 Golden Gopher varsity programs. With a focus on gameday and the fan experience, the Gopher Sports Marketing Department oversees all branding, advertising, pre-game events, in-game event presentation, and marketing collaboration within the community.


Gopher Sports Marketing strives to serve all 25 Division I collegiate athletic teams through strategic branding and experiential initiatives while also upholding the University of Minnesota's traditions. We are dedicated to providing entertaining marketing and promotional efforts for our student-athletes, alumni, student body, ticket holders, fans, and community. We develop "Ski-U-Mah" from a rally cry into a way of life.


Are you looking for a behind-the-scenes, hands-on experience in sports marketing? An undergraduate student internship with Gopher Sports Marketing (GSM) provides not only extensive experience in collegiate sports, but also a chance to work with a team of individuals who are passionate about sports and the University of Minnesota Golden Gophers. Click here for more information.


2006 Gold Winner - Promotional T-shirt design
2006 Silver Winner - Single Newspaper Display Ad
2006 Silver Winner - Single Day Attendance Promotion
2012 Silver Winner - Radio Commercial
2012 Silver Winner - Interactive Social Media Program
2014 Gold Winner - Sales Piece
2014 Bronze Winner - Sponsorship Activation
2015 Bronze Winner - Promotional T-shirt Design

2003 Marketing Team of the Year
2012 Season Ticket Sales Campaign
2012 New Revenue Generating Idea
2012 Interactive Media/Social Media Promotion
2012 Marketing Team of the Year

2014 Sports - One Time Special
2015 Short Form - Promos


Do you have an idea for Gopher Sports Marketing? We'd love to hear it!

Gopher Marketing Suggestion Box

Proud Sponsors Of Gopher Athletics