Director of Marketing & Branding
Liz Hogenson serves as the Director of Marketing & Branding for Gopher Athletics. She manages a
team of professionals in marketing, creative services, new media and scoreboard/video operations to
promote the 25 teams, maximize event attendance, inform and engage fans, produce 200+ live events,
and provide in-venue entertainment.
Prior to arriving at Minnesota, Hogenson served in a similar role for six years with the Minnesota
Timberwolves and Lynx, after having spent seven years practicing advertising and public relations at
various agencies in Minneapolis.
A St. Paul native, Hogenson graduated from Drake University in 1994 with a degree in Journalism and
Mass Communication. She currently resides in Plymouth with husband, Tracy and daughter, Tillie.